Arizona Cardinals Owner Michael Bidwill addresses a who’s who group of commercial developers arranged by MAP in April 2019 on behalf of the City of Glendale. The genteel breakfast at Camelback Inn spawned a massive wave of projects along the Loop-303 and Westgate Districts that continues today.
Mi-Ai Parrish visits with Arizona Gov. Doug Ducey and Plaza Companies President and CEO Sharon Harper during the Governor’s 2019 annual State of the State address.
John Graham of Sunbelt Holdings addresses a who’s who group of commercial developers arranged by MAP in April 2019 on behalf of the City of Glendale. The genteel Camelback Inn breakfast spawned a massive wave of projects along the Loop-303 and Westgate Districts that continues today.
Mi-Ai Parrish learns about the unique water supply of Metro Phoenix, joining a 2019 SRP-led tour of the Salt River Watershed.
Arizona State Senator Robert Meza and United States Senator Kyrsten Sinema collaborate with Mi-Ai Parrish for mental health solutions during a 2019 event.
Mi-Ai Parrish and Mark Nothaft join Glen Hammer and Jessica Pacheco at the launch of Chamber Business News, the state’s newest news-gathering organization in 2018. The Arizona Chamber of Commerce Foundation relied on MAP’s extensive media background to create a polished and credible presence in the growing Arizona market for business news.
The Phoenix Arts & Culture and Women’s Commissions hosts a 2020 centennial celebration of a woman’s right to vote. The celebration includes an online photography exhibit, video testimonials from a selection of the Phoenix “Herstories” Honorees, including MAP Strategies Group CEO and head of ASU Media Enterprise Mi-Ai Parrish.
Greater Phoenix Leadership board member and MAP Strategies Group CEO Mi-Ai Parrish joins a GPL conversation with U.S. Senator from Arizona Martha McSally. Fellow Sen. Kyrsten Sinema also participated.
Mi-Ai Parrish moderates an economic impact panel discussion on behalf of the City of Glendale at the 2019 American Aerospace and Defense Summit.
MAP Strategies Group CEO Mi-Ai Parrish joins fellow panelists Arizona State University President Michael Crow, Piper Trust President Susan Pepin, “Arizona Horizon” host and event moderator Ted Simons and Jowan Thornton of the Southwest Division of The Salvation Army to discuss community resilience and social cohesion at a special Arizona PBS screening of “American Creed” at Arizona State University. “I believe in critical thinking,” Parrish says. “There is a responsibility journalism has to hold and be a part of.”
Arizona Governor Doug Ducey touts MAP Strategies Group customer SkyBridge Arizona, a joint U.S.-Mexico Customs processing service at Phoenix-Mesa Gateway Airport in Mesa, at the 2018 Legislative Forecast Luncheon.
Mark Nothaft and Mi-Ai Parrish of MAP Strategies Group visit with Phoenix-area utility Salt River Project at the 16th green sky box at the 2019 Waste Management Phoenix Open in Scottsdale.
MAP Strategies Group CEO Mi-Ai Parrish celebrates in the USA Today Network Arizona newsroom as she and the team hear they’ve won the 2018 Pulitzer Prize for Explanatory Journalism for their innovative digital media project “The Wall.”
Canadian Consul General, honorary consul general and Mi-Ai Parrish meet with team members in Phoenix.
MAP Strategies Group CEO Mi-Ai Parrish accepts the 2017 ATHENA Award as Businesswoman of the Year (private sector).
Mi-Ai Parrish accepts the Athena Award as the Businesswoman of the Year (private sector) at the Westin Kierland.
Mi-Ai Parrish moderates a discussion by the United States Holocaust Memorial Museum on the campus at Arizona State University in Tempe, Ariz.
Mi-Ai Parrish accepts the Athena Award as Businesswoman of the Year, speaking about the powerful magnificence of women.
Mi-Ai Parrish moderates a research panel on the campus at Arizona State University in Tempe, Ariz.
Mi-Ai Parrish, Intermestic Partners CEO Marco Lopez, former U.S. Treasurer Rosie Rios at the Washington Institute gala for Mexican Gov. Claudia Pavlovich.
MAP Strategies CEO Mi-Ai Parrish gives the keynote at a leadership conference on the value of keeping a promise.
Mi-Ai Parrish and team members built and grew a multi-weekend music, innovation, film and technology festival.
Mi-Ai Parrish and Kansas City Royals great George Brett served as co-chairs for Greater Kansas City Day on Opening Day, raising money for Rotary Youth Camp.
Mi-Ai Parrish gave the keynote address for the National Association of Women MBAs, supported by a host of team members.
Mi-Ai Parrish leads a celebration for the USA TODAY Network Arizona team being named a finalist for a national award at the downtown Phoenix headquarters of Republic Media, the largest news organization in America's largest media company.
MAP Strategies Group CEO Mi-Ai Parrish weighs in on sex harassment in the workplace and in media at Arizona State University.
Glendale City Manager Kevin Phelps (right) and Economic Development Director Brian Friedman tapped MAP Strategies Group in 2018 to create a plan to draw elite developers to the West Valley city along the then-new Loop-303 corridor. The informational gathering that followed early the next year spawned a massive wave of projects that continues today.
Our proprietary MAP Method translates empirical data into actionable, segment-based, people-centered strategic solutions to grow businesses and transform organizations.
We offer a holistic approach to get everyone moving in not only the same direction, but the most productive one. Building a strategy that unites operations, management, structure, leadership and communications and results in a culture that makes a difference.
We start by listening, investigating and analyzing. We are disciplined and creative. We are logical and intuitive. We seek to have the best outcome for our partners -- to help set them on a path to a productive future.
We excel at taking disparate, complex issues and translating challenges into accessible communication that is relatable, understandable and inspirational for organizations and individuals.
We accelerate transitions, growth and change through meticulous attention to developing and acting on focused priorities we define, moving everyone in the same productive direction.
We build concise, authentic external communication that clearly conveys the successful transformation externally.
And here's what makes this special: We combine a deep understanding of people's habits with real-deal investigative reporting and emotional connections and increased understanding through authentic storytelling and powerful communication strategies.
Led by the Media Innovation and Leadership Chair at the Walter Cronkite School of Journalism and Mass Communications, MAP Strategies Group is partnering with a first-in-the-world international commerce and customs entity to create leading-edge messaging and marketing services that establish a strategic vision and authentic storyline for unprecedented growth. Additionally, MAP Strategies Group is helping to develop an international cybersecurity institute in partnership with Arizona State University, voted Most Innovative University in America for three straight years.
Media support and consultation for Aldea Digital (Digital Village), an annual initiative by the Telmex-Carlos Slim Foundation´s Program for Education and Digital Culture, is provided by MAP Strategies Group team members. MAP's expertise in multimedia content and storytelling enhances the three-week event designed for entrepreneurship training and educational opportunities. MAP Strategies Group CEO helped lead a public-private partnership to create a region's first community college. MAP Strategies Group members worked with AZCentral Food & Wine Experience in Scottsdale, AZ, to bring together different constituencies and business entities in one seamless marketing, education and entertainment interface with the public.
The MAP Method created an integrated, data-driven, targeted, multi-media perception campaign for an international client. This award-winning content marketing, social media, digital-audience targeted program drove unprecedented results and earned international attention. It created a brand from scratch in a narrow time-frame, reaching multiple audiences, from C-level executives to political influencers.
MAP Strategies Group members have transformed organizations to create diverse, open, transparent cultures through people-centered team collaboration. MAP Strategies Group CEO Mi-Ai Parrish has keynoted presentations on national and international stages on innovation, leadership, digital transformation, diversity and inclusion, as well as published work read by millions around the world. Her writing on inclusion, diversity, inspiration and courage have garnered international media attention
